New York
Kids Club

Back to Work
Integrating great design with parent friendly development

The Challenge

Building for Form and Function. NY Kids Club came to Onyx as an established New York area child care provider offering a wide variety of programs, classes, and activities for kids of all ages.

Although the back-end of their website included a great deal of functionality, the user-interface was clunky, and encumbered by dated design elements. Onyx worked with NY Kids Club to streamline their ordering process, bolster their development, apply branding to the newly stylized site, and render a clean, fun, useful product to help make childcare logistics easy.

The Results. NY Kids Club has continued to expand from eight to ten locations, and is now poised to become an international presence as they extend their platform into China.

Onyx modernized the user-interface of the NY Kids Club site while bringing their services and offerings together into one clean, easy to use web product capable of cutting down error and frustration.

By using sophisticated, contemporary design elements and a well-planned site architecture, Onyx was able to enhance the user experience by allowing visitors to navigate quickly and easily to areas of interest before making use of the site’s robust scheduling system.

This modernized web presence, along with the advent of convenient pre-paid pricing plans, has enabled NY Kids Club to continue their ascendency in becoming a premier name in the childcare industry.

Simple &
Sophisticated

A modern site for a modern leader. The newly revamped NY Kids Club site has been branded with consistency and composed of ample spacing, friendly tones, and clean navigational structures to invoke both whimsy and practicality.

While the old site became cluttered and congested with difficult to utilize side menus, the new site flows cleanly and walks parents through simple steps en route to choosing perfectly tailored childcare programs.

Promo Video

A peek into a world of fun and fancy. Onyx travelled to New York in an effort to immerse themselves in the buoyant, progressive, colorful world of NY Kids Club. The result was a promotional video showcasing the company’s highly successful enrichment programs geared toward expression, social-development, and tactile learning from a childlike viewpoint set to the cadence and soundtrack of their fanciful, fun, engaging world of young masterminds hard at work and play.

A better way to
order child care

Streamlining the ordering process. The NY Kids Club ordering process was formerly a fragmented and difficult series of steps contingent upon one another to allow success, but Onyx was able to rework their system into a well-executed series of straight-forward fields and questions to help parents manage schedules.

This newly revamped system is a fully-integrated, dynamic set of streamlined visual elements allowing parents to quickly and easily locate available days, times, classes, programs, and venues for their events, programs, and daycare needs.

Additionally, Onyx retooled the NY Kids Club payment methodology to support pre-paid accounts, online tracking, and easy replenishment through a powerful dashboard from the convenience of home.

Want to see what we can do for you?

There comes a point in every business where you know you should be growing, but you just don't know how to move forward. Our process starts with a business growth assessment that allows us to strategically map the necessary work you need to get to the next level. We look forward to seeing you take this leap. Our team of thought-leaders, business developers, graphic designers and web developers are ready when you are.

Let's Get Started ›