Citilabs
Back to WorkPredicting the Future,
Adjusting Preemptively
The Challenge. Citilabs is a team of software experts adept at helping people see and plan for the future. Using their services, cities around the world have predicted, prepared for, and overcome various challenges facing urban development.
Citilabs came to Onyx in 2010 in need of a reworked product brand message, a marketing strategy, and a retooled web presence to integrate sales, support, and information in order to fully support the newest iteration of their popular software suite.
All roads lead to
the bottom line
The Results. After holistic study of the company, Onyx devised a product strategy to help support their Cube 6 software suite, eventually contributing to touch down in 2,500 cities across 70 different nations and six continents.
Onyx has helped Citilabs get the word out about their incredible service by refreshing their core product brand, adjusting their strategy, improving their website, and producing a wide range of promotional materials including posters, lanyards, backpacks, compact discs, shirts, water bottles, pens, brochures, and much more for use at tradeshows.
Onyx also aided in developing a highly successful support forum, sales platform, and brand message to further propel the new product into the stratosphere. Although they approached Onyx interested in basic design services, they inevitably chose Onyx as a steward and tailor of their brand image to great success.
A brand that
stands on the edge
Cutting edge package design to grab attention. The greatest challenge Citilabs faced was standing out in an industry known for its barriers to entry, lack of effective communication channels, and finite appeal. Onyx branded their software interface, tradeshow materials, brochures, and email campaigns to provide mass recognition.
The Onyx team renewed the Citilabs brand by delving into their personality, which was rooted in the elements of mobility, sophistication, and collaboration.
Onyx was able to help Citilabs develop a more focused and cogent organizational mission and identity, as well as a defined look for their new Cube 6 desktop software suite.
Using bold color combinations of electric blues and deep chartreuse, Onyx composed a look invoking kinetic energy as well as classical refinement in order to encourage confidence, trust, and excitement.
Trade Show
& Print
Branding with Precision &
Consistency
The Elements. The new Cube 6 look was next applied to packaging, promotional materials, and a tradeshow presence in order to maximize appeal and improve recognition.
Citilabs’ new inviting tradeshow includes branded table runners, banners, brochures, and promotional elements such as lanyards, pens, and foldouts all leveraged to increase foot traffic and help the company stand out as unique, prescient, and reliable.
Website
Development
A one-stop shop for planning experts. Onyx redesigned the Citilabs website with clean, modern arrangements of strong lines and clear organizational structures.
To help streamline the point-of-sale experience, Onyx revamped Citilabs online purchasing process by allowing users to sign up for an account, make purchases, and claim software licenses using minimal steps.
Onyx also developed a single sign-on web forum allowing users to utilize groundbreaking cloud computing services or interact with others in a robust Community Support Forum.
Launch Website
Product
Development
Into the Future,
Into the Cloud
The Challenge. Due to the enormous success of Citilabs new desktop product brand, site, strategy, and collateral, they have continued their partnership with Onyx in carrying their winning software into the cloud, allowing for instant collaboration, utilization of multiple processing cores, and output of various data sets in a fraction of the time.
To help communicate these benefits, Onyx developed a logo, brand strategy, streamlined interface, advertising, and sleek icons to aid in creating a satisfying user experience.
Product Highlights
The Challenge. In order to support the brand as a separate product from the desktop version, Onyx enacted distinct visual elements on their site and promotional materials.
Cube Cloud
Website
Faster Calculations & Collaboration. In addition to their traditional suite of services, the Citilabs Cube Cloud platform has also enabled them to become a gatekeeper of important industry information through a robust database and delivery system coordinated by Onyx.
Citilabs is today poised to overtake their market with revolutionary innovation, unsurpassed value, and an unequaled eye for quality and results. Onyx helped Citilabs design a winning interface fitted with modern icons and invocative graphics in order to help users understand and utilize their awesome technology more easily.
Launch Website
