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Aaron Nix Adrian Mummey Angel A. Acevedo Carlin Trammel Interns Kris Carter Nadia Kamal

Welcome to the Attention Age, Now What? (Part 2)

March 30, 2010Comments (0)

Welcome back! Last week we covered steps one and two in the strategic planning process. If you missed it check it out here. 3. Know your market. By segmenting the market and learning the demographics, locations, values, lifestyles and behaviors of your clients, you can assess the revenue potential within these markets. This will help you develop a plan to reach your most profitable and viable customers. 4. Know the central players. Understanding the competition can help when planning is necessary for success of a new venture. You need to research what competitors are doing right and determine where there is room for improvement. 5. Be prepared to adapt. In other words, embrace social media. No, you can’t hide from it. It is not a fad. It is here to stay. Learn the platforms, determine your goals and use the vast array of analytics software to analyze what is attracting your customers and clients. At the end of the strategic planning...

Continue Reading: Welcome to the Attention Age, Now What? (Part 2)

Posted by: Nadia Kamal
Posted on: March 30, 2010

Welcome to the Attention Age, Now What? (Part 1)

March 25, 2010Comments (1)

Have a great business plan, but need assistance bringing this dream into reality? That’s where we come in. We can help make the process of launching a new enterprise strategic and creative. Times have changed -- and so has how people get their information. The Age of Information is over. After 20 years, enter: The Attention Age. We are bombarded by information. Data is filtered to us based on our recent Google searches, iTunes purchase history, Facebook profile and any other footprint we make in cyber world. What has happened as a result of this information overload? People are starting to selectively filter our information via RSS feeds, twitter updates of selected individuals and companies and constantly updating Google Reader to make sure that the information that we are getting is the information that we want. So how does this affect the launch of your business? You need to develop a branding strategy that cuts through the noise. The first major step is creating a...

Continue Reading: Welcome to the Attention Age, Now What? (Part 1)

Posted by: Nadia Kamal
Posted on: March 25, 2010

spreading the word

Transparency (noun):
the visibility and accessibility of information

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Beautiful example of why creativity matters in business: the tweet that earned $36k MBA scholarship. #MakeBeautifulThings... - Twitter about 10 hours ago