Tagged Articles

 We believe that business and creativity must be balanced in order to achieve marketing success. Regardless of the buzz around a certain approach the major question should always be, will this be profitable? So, have you been wondering if social media really is worth your time? According to the 2010 Social Media Marketing Industry Report the answer is a resounding YES! The study’s findings show that social media use can be both profitable and effective as a marketing strategy. Social media was identified as being instrumental in closing business deals. In fact 74% of small business owners who were early adopters say it's helped them close business. Additionally, social media use increases overall web exposure. Respondents reported higher traffic to their sites and 73% of respondents reported a significant rise in search engine rankings. Finally, the study show that social media is increasingly cost effective. Almost half (48%) of...