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Here are a few tips to remembering when setting your budget for your marketing plan from Agency Principal/Strategic Director, Nadia Kamal.

1. Strategize. The most important thing to remember when allocating your marketing budget is to have a strong strategy. Know what you want your marketing to accomplish. By having strong marketing objectives you can focus on creating a budget that will reflect your strategy and address relevant issues. Setting measurable goals allows for you to ensure that your marketing is effective.
2. Analyze. Work to figure out what worked last year and assess your opportunities. Every online marketing action should be tracked by some form of analytics program. This will allow for a higher level of accountability in online marketing and will show you what worked.
3. Find your balance. There is no single marketing strategy that will work for every business. You need to find a balance between traditional and new media that is best for your business and will...