April 26, 2010
We believe that business and creativity must be balanced in order to achieve marketing success. Regardless of the buzz around a certain approach the major question should always be, will this be profitable? So, have you been wondering if social media really is worth your time?
According to the 2010 Social Media Marketing Industry Report the answer is a resounding YES! The study’s findings show that social media use can be both profitable and effective as a marketing strategy.
Social media was identified as being instrumental in closing business deals. In fact 74% of small business owners who were early adopters say it’s helped them close business.
Additionally, social media use increases overall web exposure. Respondents reported higher traffic to their sites and 73% of respondents reported a significant rise in search engine rankings.
Finally, the study show that social media is increasingly cost effective. Almost half (48%) of respondents said social media reduced their overall marketing expenses this is and increase form the 35% who reported savings on last year’s survey.
May 28, 2009
June is looking to be a very busy month for Onyx Group!
On June 2nd, Nadia Kamal, Onyx Group Agency Principal, will be co-presenting the Emerging Business of the Year Award at the Tallahassee Chamber of Commerce Small Business of Excellence Awards. To purchase tickets to this event, go to www.talchamber.com.
On June 9th, Nadia will be speaking for the University Center Club’s “Appetite for Learning” series. The topic of her presentation will be “Social Media and Integrated Marketing.” Please note that this event is for University Center Club members only. Members can click here to make their reservation online.
On June 17th, Nadia will be speaking at the Tallahassee Society for Association Executive’s Power Lunch, where she will discussing the importance of strategic planning for association executives. This event is open to TSAE members and non-members. Click here for more information.
On June 18th, Nadia (she’s a very busy woman!) will be speaking at TSAE’s CEO Roundtable discussion (topic TBD). The Mission of the TSAE CEO Roundtable is to provide any TSAE member who is an association CEO education and information regarding issues relevant to association management and the office of chief executive. For more information on how to reserve your place for this event, contact TSAE at (850) 561-6124.
On June 25th, Nick Williams, Onyx Group New Business Manager, will be “locked up” for Muscular Distrophy and will not be released until he raises $3,200. For more information on how you can help the Tallahassee MDA, call (850) 681-6763.
For more information on Onyx Group speaking engagements and events, contact Elyse Gibson at (850) 877-3930.
