Tally Awards are awarded to the businesses that receive the highest number of votes for each category. The winners will be announced at The Tally Awards Gala on January 30, 2010.

This is the second year that Onyx Group has been an official sponsor of the event.

“We are excited about our continued involvement with this event both in our capacity as sponsor and through the nominations we have received,” says Nadia Kamal, Agency Principal.

In past years, Onyx Group has been awarded 3 Tally Awards. In 2007, Onyx Group won in the professional services category of Best Web and Graphic Design. Then in 2008, Onyx Group won for the professional services categories of Best Web and Graphic Design and Best Marketing Firm.
This year, Onyx Group is nominated for three categories: Best Web and Graphic Design and Best Marketing Firm. The third nomination is for the specialty category of Best Overall Business.

The Tally Awards are unique because they are the only consumer choice awards in Tallahassee. Anyone can visit the site and vote for the best businesses in Tallahassee.

Visit http://bit.ly/13G2lx to vote for Onyx Group and your other favorite Tallahassee businesses today!

Agency Co-Principal Nadia Kamal, “The transition from a small boutique graphic design studio to a full service marketing agency was a natural progression for the business. The rebrand process was instrumental in taking us to new heights and accomplishing our goals as a business leader in the community and southeast.”

“With the value of branding no longer a secret, the world becoming borderless, and the rate of information travel unbounded, assessing brand distinction and leadership is no easy task. The range of excellence in this year’s global pool was inspiring, and demonstrated the value of effective rebrands and the global commitment evident in solutions.” said Thebe Ikalafeng, CEO of South Africa-based Brand Leadership Group and 2009 ReBrand 100 juror.

To select winners, jurors reviewed the work which was required to transcend cosmetic changes. In addition to specific review guidelines they followed, strong consideration was given to executed strategy that made an emotional connection, met the stated objectives and needs of the identified target market. In true democratic fashion, a one-person entity had as much opportunity to be selected as did global organizations, since jurors were unaware of the brand strategist’s name and size when reviewing the projects.

Over 40 industries and 21 countries are represented among the 2009 winners. Some of the world’s best known branding consultants such as Interbrand, The Brand Union, DDB Canada, and more competed, as did in-house teams, small agencies, and representatives of multinational corporations. The jury panel, new each year, consists of a multidisciplinary mix of prominent, international, industry experts. The 2009 panel of 10 included CEO for InterbrandHealth Jane Parker, Burt Helm of BusinessWeek, and Creative Director of Australia-based Principals, Simon Wright.

Unique among other awards, “before” and “after” scenarios of each brand transformation are reviewed with details of the accompanying write-up on the approach. The rebrand could have been an enterprise-wide effort, a change in a single brand component, or a brand extension. Winning rebrands are showcased for inspiration and learning at www.rebrand.com.

About ReBrand™ and the ReBrand 100® Global Awards:

ReBrand is the global, online resource for case studies on the most effective brand transformations: the repositioning, revitalizing, and redesign of existing brand assets to meet strategic goals. Featured in such media as The Wall Street Journal, CNN Money, BusinessWeek, and Yahoo! Finance.

To view the award winning before and after pictures, visit: http://www.rebrand.com/2009-notable-onyx-group

“We are so excited! It feels great to be honored by our peers for all the hard work we did last year,” said Agency Co-Principal Kris Carter. “To win three awards in our first time entering is thrilling!”

To add to the excitement, these wins came less than a month after being named the people’s choice for Best Web and Graphic Design and Best Marketing Firm at the 4th Annual Tally Awards.

5. So I can be seen in public with “The Man”

4. Because free tickets would be a stimulus package that I could actually use

3. So that my people can meet your people

2. Because I would be happier than a tornado in a trailer park

1. Because it would be bloody brilliant!

Thank you to everyone who entered! We enjoyed reading all the entries and had a tough time deciding on a winner.

Tallahassee, Florida, January 31, 2009 – Onyx Group took home two awards at last weekend’s 4th Annual Tally Awards. The agency was the people’s choice for Best Marketing Firm and Best Web & Graphic Design. This was the second year in a row that the group was awarded Best Web & Graphic Design.

“It’s such an honor to be recognized two years in a row for Best Web & Graphic Design! And to win Best Marketing Firm as well – wow! Our thanks and love go out to everyone who voted for us. Thank you so much!” said Agency Co-Principal Nadia Kamal.

Adding to the excitement for Onyx Group were the awards won by 5 of their clients: Gibbs & Culpepper Tree Service for Best Tree Service Company, Capital Training Resources for Best Professional Service, William W. Gwaltney for Best Law Practice, Aegis Computer Services for Best Computer Repair, and Barineau Heating and Air Conditioning, Inc. for Best Air Conditioning Company.

Thank you to all that have voted for us. Stay tuned to find out the results!

Last year, Onyx captured the Best Web and Graphic Design award. We are hoping that you will vote us for again for the Best Overall Business, Best Web and Graphic Design, and Best Marketing firm. With your help, we are looking to win these 3 awards.

If you feel that we are deserving of these awards, please go to EverythingTallahassee.com and cast your vote for the Onyx Group.

Thank you for your support and believing in the success of Onyx Group!