connecting the dots

Creating stories for your concept takes a mix of research, creative genius and design expertise. The creative process never follows a straight line, but there is a method to our madness. Scroll through our methodology and work process to see how we connect the dots here at Onyx.

Welcoming Committee

What is your story?

Why do you do what you do?

Starting from the beginning of the relationship, Onyx gets to know you before any designing begins. We believe the vision, mission and culture in addition to the target markets and competitors should guide the design.

The Art of Storytelling
The rules have changed. And they keep changing. With the rise of new media and an increasingly sophisticated marketplace, your concept has to resonate and connect with your audience.

Listening is As Important As Talking
To know where you are going, you have to know who you are. We immerse ourselves in your world. We listen with our eyes and ears to determine what your concept means to you and your audience.

Research

How is your story relevant?

Who is listening and talking about you?

Good design tells a story. It is relevant, transparent and connects to your audience on an emotional level.

Quant versus Qual
Exploring the market means more than analyzing statistics. We use both quantitative and qualitative data to interpret the trends. Your concept does not exist in an abyss. It interacts with people. We talk to your audience to develop an understanding of their actions and reactions. We use this information to guide our design process.

The Audience
Getting to know who is following you and talking about you is increasingly complex. Social media and bloggers have shifted the landscape for marketing. By researching digital trends, we are able to decipher who your audience is and where you can make an impact with them.

Design

How does your story translate visually?

Developing design concepts and prototypes is how we tell your story.

Creative Brainstorming
Everyone at Onyx shares one thing in common. We love design. We believe that good design can positively impact your organization. Onyx utilizes our talented team of industry professionals that have a broad range of talents. From branding and new media to finance, we study the concept from a myriad of perspectives to make sure it translates and resonates with the audience.

Strategy

Where will your story make the most impact?
How do you get through the noise?

Once your concept has been developed around your core values and market research, we bring the idea to life by defining how people interact with it. The logo, website, new media and copy all set the backdrop for your story.

Strategic Thought Process
From the big picture macro-environment to the internal operations, we dig into trends and pay attention to outliers. We use our outside perspective and our limitless curiosity to bring a fresh point of view to your market, your competitors and emerging trends.

Implementation

How do you execute your story?

Once you have developed your creative concept, it has to be implemented through achievable and realistic goals. We develop a plan, guidebook and strategies for you to execute your concept.

You + Your Story
We provide you with the tools you need to successfully deliver your concept to market. We educate, train and guide you through your new story. We know how hard change can be and we provide a sounding board for you to bounce ideas and problems off of. We are dedicated to your success and to helping you break old habits.

Measuring Your Success
We develop goals, accountability and metrics so everyone understands where they are headed and what success looks like.

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