Sweat Therapy Fitness

Brand Refinement, Website Design

The Client

Onyx Group partnered with Sweat Therapy Fitness, a neighbor in Midtown Tallahassee, to help get their new business off the ground. Sweat Therapy is a startup company that offers customers unique workout experiences tailored to the individual. Classes include IndoRow, RealRyder cycling, Pilates and much more. Kim Bibeau, owner of Sweat Therapy, is passionate about living an active lifestyle and could not imagine teaching anything else. Onyx believed in Kim’s vision for her company and was thrilled to help Sweat Therapy reach its full potential.

The Challenge

Sweat Therapy launched in April 2010, and Onyx was brought on board in October 2010 to revitalize and unify Sweat Therapy’s look and message. Sweat Therapy had already established a logo, but Onyx wanted to fully develop the brand across the spectrum, from print to digital. Onyx also provided business consulting services to Kim to help her prepare for the growth of her new company.

The Process

Kim’s enthusiasm provided a strong foundation for growing Sweat Therapy into an influential business with a strong brand. Onyx integrated the Sweat Therapy brand into all aspects of the company with fresh graphic design, a website facelift and a vast array of new collateral. Business cards, magnets, gift cards, buttons and tradeshow banners are just a few of the exciting items sporting the sleek Sweat Therapy look. These updates helped keep Kim’s vision for Sweat Therapy consistent and strong. Customers are fully engaged with the Sweat Therapy brand each time they enter the studio.

The Results

Sweat Therapy has enjoyed full classes and loyal customers. They have even expanded their facilities to accommodate the overwhelming response of new patrons. Onyx continues to work directly with Kim to keep all facets of the company running smoothly. It’s safe to say that Kim has fully embraced the brand—she now has a Sweat Therapy tattoo!

Visit the website www.sweattherapyfitness.com