A Little Recognition Goes a Long Way

Ad Campaign

The Client

Since the new brand and website launch in April 2011, Awards4U has continued to embrace its vision statement: to “envision a community where everyone is encouraged to reach their full potential.” Awards4U employees are reminded each day to live the company’s core values and to act as leaders in the recognition industry. The atmosphere has been very optimistic and has transformed the company’s culture.

The Challenge

Awards4U was looking to launch the new brand further into traditional media. Onyx helped Awards4U move forward with a local TV commercial to reach their target audience. The goal was to develop a campaign that would not only distinguish Awards4U in the Tallahassee community, but would also stay true to the vision statement. The priority was to promote the importance of recognition.

The Story

While brainstorming concepts for the commercial, Nadia shared the story of a plaque that she gave to her niece, Alexandra, many years ago. Alexandra has carried the plaque with her into adulthood and now displays it in her college apartment. The small item serves as encouragement for her. Such a genuine story inspired the campaign concept and tagline, “A little recognition goes a long way.”

The Video

In the commercial, Onyx featured a small trophy that displays the simple message, “I believe in you,” traveling through a young girl’s life into her successful adult years. You will see the trophy move from a purple bedroom surrounded by toys, to a college dorm room, to a newlywed’s bedside table, and beyond. This passage through time, set to light piano music, perfectly illustrates the tagline. The Onyx team feels especially connected to the commercial because they provided many of their own photos and pieces of history as props. In fact, a few Onyx team members (and their children) are featured in the commercial!

The Results

Feedback from the commercial has been extremely positive. Viewers emotionally connect with the story and relate it to their own recognition experiences. Awards4U is excited to promote this campaign that truly reflects the vision of the company.

Watch the commercial!