Why Social Media Pays

Why Social Media Pays
April 26, 2010Comments (0)Printer-friendly versionPrinter-friendly version

 We believe that business and creativity must be balanced in order to achieve marketing success. Regardless of the buzz around a certain approach the major question should always be, will this be profitable? So, have you been wondering if social media really is worth your time? According to the 2010 Social Media Marketing Industry Report the answer is a resounding YES! The study’s findings show that social media use can be both profitable and effective as a marketing strategy. Social media was identified as being instrumental in closing business deals. In fact 74% of small business owners who were early adopters say it's helped them close business. Additionally, social media use increases overall web exposure. Respondents reported higher traffic to their sites and 73% of respondents reported a significant rise in search engine rankings. Finally, the study show that social media is increasingly cost effective. Almost half (48%) of respondents said social media reduced their overall marketing expenses this is and increase form the 35% who reported savings on last year’s survey.

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Nadia Kamal
Posted by: Nadia Kamal
Posted on: April 26, 2010
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Nadia Kamal

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Nadia is regarded as one of the area's experts in creative strategy and brand integration. She maintains an up-to-date knowledge of trends in the advertising industry.  Nadia enjoys immensely tackling the ever-evolving challenges of the marketing field, as well as the long-term professional relationships that she has built with her clients.

A successful entrepreneur, Nadia has built up and operated two profitable businesses.  Prior to this, she honed her leadership skills and business savvy in the corporate world, where she handled accounting, regulatory compliance, and the financial management of several billion dollars.  Through her varied experiences Nadia has acquired an insider’s knowledge of everything from entrepreneurial and financial strategy, to the development and marketing of franchise concepts, to the operational development of retail and large corporate structures.

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You may not realize it when it happens but a kick in the teeth may be the best thing in the world for you. -Walt Disney #MakeBeautifulThings - Twitter about 23 hours ago
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  • Graduated from Florida State University, B.S. Accounting.