Welcome to the Attention Age, Now What? (Part 2)

March 30, 2010Comments (0)

Welcome back! Last week we covered steps one and two in the strategic planning process. If you missed it check it out here. 3. Know your market. By segmenting the market and learning the demographics, locations, values, lifestyles and behaviors of your clients, you can assess the revenue potential within these markets. This will help you develop a plan to reach your most profitable and viable customers. 4. Know the central players. Understanding the competition can help when planning is necessary for success of a new venture. You need to research what competitors are doing right and determine where there is room for improvement. 5. Be prepared to adapt. In other words, embrace social media. No, you can’t hide from it. It is not a fad. It is here to stay. Learn the platforms, determine your goals and use the vast array of analytics software to analyze what is attracting your customers and clients. At the end of the strategic planning process you walk away with a deeper understanding of the market and your brand’s position. A successful strategic plan works as a road map to success by helping you to create achievable goals and focus on the core values of your business while conveying a consistent message to your customers. When you’re starting a new enterprise, it pays to be strategic. We can help you develop a dynamic strategic plan to guide you in launching your business. Contact us at info@onyxcreates.com for details on our launch services.

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Posted by: Nadia Kamal
Posted on: March 30, 2010

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Nadia is regarded as one of the area's experts in creative strategy and brand integration. She maintains an up-to-date knowledge of trends in the advertising industry. Nadia enjoys immensely tackling the ever-evolving challenges of the marketing field, as well as the long-term professional relationships that she has built with her clients.

A successful entrepreneur, Nadia has built up and operated two profitable businesses. Prior to this, she honed her leadership skills and business savvy in the corporate world, where she handled accounting, regulatory compliance, and the financial management of several billion dollars. Through her varied experiences Nadia has acquired an insider’s knowledge of everything from entrepreneurial and financial strategy, to the development and marketing of franchise concepts, to the operational development of retail and large corporate structures.