Welcome to the Attention Age, Now What? (Part 1)

Have a great business plan, but need assistance bringing this dream into reality? That’s where we come in. We can help make the process of launching a new enterprise strategic and creative. Times have changed -- and so has how people get their information.  The Age of Information is over.  After 20 years, enter: The Attention Age. We are bombarded by information. Data is filtered to us based on our recent Google searches, iTunes purchase history, Facebook profile and any other footprint we make in cyber world.  What has happened as a result of this information overload?  People are starting to selectively filter our information via RSS feeds, twitter updates of selected individuals and companies and constantly updating Google Reader to make sure that the information that we are getting is the information that we want. So how does this affect the launch of your business? You need to develop a branding strategy that cuts through the noise. The first major step is creating a dynamic and achievable strategic plan. You need to know where you’re going before you start moving forward. This helps to ensure you stay true to your brand identity and assists in setting achievable goals.  Follow us in this two part blog as we take a deeper look into the strategic planning process and its key components. 1.   Know who you are.  Test assumptions, ask difficult questions and determine your guiding principles. By knowing what your business represents and what you’re not willing to compromise, you can ensure that you maintain these principles in every aspect of your business. The goal is to walk away with a vision that you can incorporate into daily operations of your business. 2.  Know your strengths and problems.  Analysis of internal factors, strengths and problems, as well as external factors, threats and opportunities, is key to creating a successful brand. By conducting a thorough SWOP analysis we gain a greater understanding of the political and economic climate and identify the current industry trends. Join us next week to learn more about the second part of the strategic planning process. Contact us at info@onyxcreates.com for details on our launch services.