Tips for Managing Generation Y

July 06, 2010Comments (1)

By 2025, Generation Y will make up 75 percent of the global workforce. This generation of employees is dramatically different from previous generations. Having grown up with easy access to the world through the Internet and travel, Gen Y has a deep understanding of globalism and values diversity. They are tech-savvy, highly motivated, self confident and driven. The challenge for business leaders is finding a way to engage Gen Y without alienating older generations of workers. Here are some useful strategies to help satisfy and motivate the new generation of employees:

Real-time Feedback: The traditional performance management process has become ineffective. Gen Y needs real-time feedback, positive and negative, in order to make necessary adjustments required for successful performance.

Communication: Gen Y is comprised of extreme communicators and is accustomed to using a variety of media to communicate. Taking advantage of social media tools can help centralize communication among the members of the organization and reinforce key messaging from management to staff.

Mentoring: By establishing a mentoring program, organizations present Gen Y with the opportunity to develop their career path within the organization and learn from experienced employees. In addition this allows for reverse mentoring to occur, as Gen Y can teach members of older generations how to use technology to increase overall efficiency.

Time/Place Flexibility: Shifting focus from hours-worked to results-achieved and allowing flexibility in location can allow employees to work at the time/place that best maximizes their productivity.

For additional management tips read the full Developing a New Paradigm for Managing Gen Y article.

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Posted by: Nadia Kamal
Posted on: July 06, 2010

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Lore observes:

posted: 04.29.11

THX that's a great awnser!

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Nadia is regarded as one of the area's experts in creative strategy and brand integration. She maintains an up-to-date knowledge of trends in the advertising industry. Nadia enjoys immensely tackling the ever-evolving challenges of the marketing field, as well as the long-term professional relationships that she has built with her clients.

A successful entrepreneur, Nadia has built up and operated two profitable businesses. Prior to this, she honed her leadership skills and business savvy in the corporate world, where she handled accounting, regulatory compliance, and the financial management of several billion dollars. Through her varied experiences Nadia has acquired an insider’s knowledge of everything from entrepreneurial and financial strategy, to the development and marketing of franchise concepts, to the operational development of retail and large corporate structures.