In-Store Marketing Gains Importance

April 12, 2010Comments (1)

A study last year by Nielsen Co.'s Bases unit found in-store marketing is the leading medium for generating awareness of new package goods in the U.S. and five other key developed markets. With the numbers showing an increased impact of in-store displays many companies are placing greater emphasis on creative-packaging. In this Advertising Age article P&G shares some of their new brand-building and packaging design strategy. http://adage.com/

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Posted by: Nadia Kamal
Posted on: April 12, 2010

Darvin expresses:

posted: 05.24.11

Hey, that's the geratest! So with ll this brain power AWHFY?

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Nadia is regarded as one of the area's experts in creative strategy and brand integration. She maintains an up-to-date knowledge of trends in the advertising industry. Nadia enjoys immensely tackling the ever-evolving challenges of the marketing field, as well as the long-term professional relationships that she has built with her clients.

A successful entrepreneur, Nadia has built up and operated two profitable businesses. Prior to this, she honed her leadership skills and business savvy in the corporate world, where she handled accounting, regulatory compliance, and the financial management of several billion dollars. Through her varied experiences Nadia has acquired an insider’s knowledge of everything from entrepreneurial and financial strategy, to the development and marketing of franchise concepts, to the operational development of retail and large corporate structures.