Creativity in Overdrive

November 12, 2009Comments (0)

Working in an office can get a little monotonous and leave a person feeling very uncreative. At Onyx Group, our mission is to keep ourselves, and our work, fresh and innovative. How do we keep ourselves creative? Below are some of the motivating factors and inspirations that keep us going.

1. The Staff (aka the coolest people you’ll ever meet) Everyone who works at Onyx Group is here for a reason. We come from diverse backgrounds and bring talent, experience, and passion to our work.

“We’re colleagues, but we’re also friends. I love coming to work every day because I enjoy my work and there’s never a dull moment in the office.” --Nick Williams, The Man.

2. Free Flowing Ideas Group brainstorming sessions are how we keep ideas free flowing and where everyone’s ideas are heard. This produces some of our most creative concepts, because ideas build upon each other and everyone has a chance to contribute. In addition, we have an open office plan that fosters relationships between employees and helps keep everyone on the same page.

3. Strong Client Relationships We value our relationships with clients and love to exceed their expectations. We understand our clients and show them how our work can help them succeed. By maintaining close relationships with clients, they become an extension of the Onyx Group family.

4. Chloe Her constant curiosity keeps everyone on their toes. She livens up the office and adds a playful mood to everyone’s day. She loves attention and makes certain that everyone says ‘hi’ to her when they visit our office. “Hi, Hello! Let’s play fetch.” --Chloe, The Office Dog.

5. Creative Leadership Last but certainly not least is our fearless leadership, Nadia and Kris. They understand the value of creativity in the work place and go out of their way to foster it. Our open office structure ensures that they are easily accessible. Our staff knows they can share their ideas and get immediate feedback. “Our goal is to create a workplace environment where our employees feel valued and respected. We want our employees to enjoy coming into work every day, because when people are happy it shows in their work.” --Nadia Kamal, Agency Principal.

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Posted by: Nadia Kamal
Posted on: November 12, 2009

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Nadia is regarded as one of the area's experts in creative strategy and brand integration. She maintains an up-to-date knowledge of trends in the advertising industry. Nadia enjoys immensely tackling the ever-evolving challenges of the marketing field, as well as the long-term professional relationships that she has built with her clients.

A successful entrepreneur, Nadia has built up and operated two profitable businesses. Prior to this, she honed her leadership skills and business savvy in the corporate world, where she handled accounting, regulatory compliance, and the financial management of several billion dollars. Through her varied experiences Nadia has acquired an insider’s knowledge of everything from entrepreneurial and financial strategy, to the development and marketing of franchise concepts, to the operational development of retail and large corporate structures.