It's all about the organization, baby!

It's all about the organization, baby!
January 16, 2012Comments (0)Printer-friendly versionPrinter-friendly version

Running social media accounts can be a bit difficult at times. The hardest thing to do is keep everything organized. Thankfully I am not the only person out there who feels this way because there are lots of little tricks around that help to make my job easier.

I owe the most thanks to a wonderful program called Hootsuite which allows me to manage multiple social media accounts on one dashboard. I can schedule posts on Facebook and Twitter in advance and monitor all feeds right from Hootsuite. The program even offers analytics reports that can be customized to measure whatever you want.

I don’t know where I would be without my Google reader which lets me create folders for each account I am managing, and drag and drop different RSS feeds into each folder. So if I’m looking for an article to post for Onyx, I just click on my folder for the company, and I can choose from one of the 19 feeds that we follow just in that folder.

The greatest help (and probably the simplest tool) that I use to run social media smoothly is Microsoft Word. I create what I call Weekly Breakdowns. The breakdown includes a list of what is going on locally and nationally during that specific week along with a list of the posts that will be going out for each client for that week. Even though I can see all of the scheduled posts with Hootsuite, our clients and my fellow co-workers do not have access to the site, so this is the perfect way to share the information with everyone.

Now that I know about these tools, I use them for my personal accounts too. I bet you didn’t think I had so many tricks up my sleeve now, did ya?

Back to my blog
Kimberly Portuondo
Posted by: Kimberly Portuondo
Posted on: January 16, 2012
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Kimberly Portuondo

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Kimberly is currently pursuing a B.S. in Editing, Writing & Media from the English Department at Florida State University. She has already attained a minor in Communication and plans to expand her horizons by completing a minor in Hispanic Marketing Communication as well. Kimberly spends most of her time in the Williams building; you can usually find her sitting on a window sill reading a book before classes.

In her spare time, Kimberly likes to paint. One of her favorite things to do is play the piano which she has been practicing for over nine years. She also enjoys writing short stories, and is working to get her pieces published.

Kimberly grew up in Fort Lauderdale, FL and loves going to the beach. However, she loves the Chicago area and has deep family roots there. Although she is not sure if she can survive the winters, she loves that there is a beach in the city, even though the water is definitely too cold for her to swim in.

you should follow

Nothing like a rainy day to welcome you to New York City - Twitter about 9 hours ago

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  • Play sports righty, but left handed for everything else
  • Come from an extremely large family, 72 on just one side
  • Avid movie watcher
  • Know the lyrics to every Disney song from the 90’s

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