Onyx collaborated with the Georgia Peach Commission to create a website that helped to raise awareness of the beautiful and delicious Georgia Peach. The goal was to create a site that contained information about the health benefits and history of the peach, in addition to “The Peach Promise,” which allows customers to request Georgia Peaches in their local grocery store.

The Challenge:

The Georgia peach has been a model fruit – with its beautiful color, delicious taste and hardy qualities.  The challenge was to work alongside the Georgia Peach Commission to build a site that brought all of the local growers together to highlight the history, value and sweetness of the Georgia Peach.  Furthermore, the need to promote “The Peach Promise” was a main priority.

The Site:

The Georgia Peach website was developed around a new, simple brand; “Sweet Georgia Peaches.”  This slogan helped to carry the design of the site to be simple yet offer an array of resources to the peach connoisseur.  The site offers a variety of information such as recipes, history, information about the growers and about events happening during the agri-tourism season.

Design:

The colors: What other colors would be appropriate for the colors of the peach.  The peach and the burnt rouge colors along with a splash of green and the complimentary blue were used.

The image: Due the natural beauty of the peach and all of its delights, bold images of the peach were used for the graphics.

Content:

The copy emphasized the benefits of the peach.  Such as its well-rounded nutritional value, the great price and the durability of the fruit.  The content also focused on the history of the peach and the current growers, many of whom have a long history with the peach.

The Results:

The site offers a fresh and crisp design that truly reminds you that the Georgia peach is versatile, delicious and beautiful.  With recipes, nutritional information, news, events and history – the site reaches a broad array of interests and customers.

Onyx collaborated with Ziffer Stansberry Public Relations to create a brand and website for a statewide project to educate Floridians about reducing, recycling and reusing their retail plastic bags. The goal was to raise awareness of the useful lifecycle of plastic bags.

The Challenge:

The iconic plastic bag has gotten a bad wrap. The majority of people are not aware that they can be recycled through retailers who offer public collection bins outside of their stores. Consequently, the bag is often discarded after arriving home – instead of being dropped off for recycling and thus, given a second chance to be useful.  While some people may reuse plastic bags around the house, they oftentimes don’t realize there are a plethora of other uses for them.

The challenge was to work closely with the client to create a high profile brand and a fun, interactive and educational website that could be used for a statewide educational campaign to attract and inspire people of all ages to recycle and reuse their plastic bags. Key requirements were an easy-to-use locator for plastic bag drop off via zip code with mapping, a mobile app, and Video Contest capabilities through You Tube, a news update feed and social networking.

The Brand:

A Bag’s Life was created to bring the plastic bag to life — giving it an identity and emotional connection. The human-centered approach to design was carried through in the copy on messaging, including the website, where the bag appears to talk in first person, and by creating facial expression imagery on the bag itself.

Design:

The colors: A light blue was chosen to keep a friendly atmosphere with the bag’s personality. An icon on the website was designed to take on a life of its own, smiling when it’s happy, frowning when it’s not. Website copy suggests that individuals should stop up and do their part to address litter and waste rather than blame the bag if it’s not being recycled or reused.

The logo: The bag, with its personality, became the brand. In addition, dotted playful type was used to further bring the brand to life.

The typography: It was essential to be bold with the messaging: “Don’t Treat Me Like Trash” and “Gimme A Second Chance.” There should be no question that plastic bags deserve another life and not be needlessly discarded, when other useful opportunities await it.

Content:

The copy emphasizes the benefits for reducing, recycling and reusing plastic bags. A handy locator tab that is constant on every page allows the user to plug in their zip code and find the nearest recycling drop off site within 10,  25 or 50 miles and then Google maps drives them to the location. A Video Contest for state residents also is designed to get participation from the public and further the emotional connection, so that people could tell their own stories.

The Results:

The design was based on clear marketing objectives and resulted in a strong professional yet human-centered presence for A Bag’s Life.  There was a successful launch on Earth Day at the Capitol in Tallahassee where the brand appeared on buttons, bags and even a pirate ship playground made from recycled plastic “lumber.”   Several high-profile partners, including the Florida Department of Environmental Protection, Florida Retail Association and the Florida Recycling Partnership have joined the effort.

The Creative Solution
The Onyx Group worked with the Sweeps team to draw up a strategic marketing plan which included several foundational communications products: logo, web site, business cards, and stationery.

Visit the website at: sweepscommercialcleaning.com

Work Completed

• Brand Development
• Strategic Plan
• Website
• Collateral

The Georgia Fruit and Vegetable Growers Association needed to find a way to build and maintain membership, advertise its annual conference, provide information about farmer’s markets, and promote food safety.

The Creative Solution

The Onyx Group created a new brand for GFVGA and also built the organization a new website.  True to the association’s mission, we employed design elements that have a “down-home” feel even in the digital age.

Visit the website at: www.gfvga.org

Work Completed

• Re-Brand
• Content Managed Website

Looking to launch a fine spirits business in the trendy SouthWood section of Tallahassee, The Wine Seller needed to develop a corporate identity that would appeal to the true connoisseur.

The Creative Solution

The Onyx Group created a brand for the company, helping to position The Wine Seller as an authentic, sophisticated alternative to the conventional grocery store wine aisle or the late-night liquor store wine section.

Work Completed

• Brand
• Stationery
• Business Card

As a new commercial art company specializing in microscopic images of various beverages, Bev Shots needed a brand to accentuate its unique position in the home décor marketplace.

The Creative Solution

The Onyx Group created a brand for the company, along with some corresponding print products that capture Bev Shot’s high-end, high-tech identity.  In addition, we built a completely customized, interactive, e-commerce website that allows the consumer to change the specs on a piece of art before ordering.  The Onyx Group greatly enjoys – and excels at – web-driven business development projects of this kind.

Visit the website at www.BevShots.com

Work Completed

• Brand
• E-Commerce Website
• Business Cards
• Photography

An established leader in the electronic surveillance market needed to update its image and position itself for further growth under a new brand name, redwire.

The Creative Solution

The Onyx Group created the new redwire brand, giving the business a dynamic, state-of-the-art identity while reminding long-term customers of the company’s solid reputation as a trustworthy service provider.

In addition, Onyx developed a content-managed website, created a variety of print products (stationery, decals, yard signs, etc.), and designed an eye-catching vehicle wrap.  (Incidentally, the Onyx design team has considerable experience creating vehicle wraps, a form of mobile advertising which more and more businesses are using.)

Visit the website at www.redwireus.com

Work Completed

• Brand
• Content Managed Website
• Stationery
• Facilitation
• Communications Audit
• Business Cards
• Yard Signs, Decals, Stickers, T-shirts
• Vehicle Wraps
• Style Guide

Relying on a hodge-podge of printed materials, WORKFORCE Plus needed to find a more effective way of communicating with its various constituencies.

The Creative Solution

The Onyx Group updated all of the organization’s existing brochures to give them a consistency in design.  We also created logos for the organization’s new “Ticket to Work” and “Get a Job 101” programs – and made effective use of social networking media, brochures, flyers, and banner ads to promote these programs.

Work Completed

• 2008 Annual Report
• 2009 Annual Report
• Website Banner Ads
• “Get A Job 101″ Brand
• “Get A Job 102″ Brand
• “Reinvest Local” Brand
• “Ticket to Work” Brand
• Internship Campaign Flyer
• Brochures
• Displays

The College Center for Library Automation (CCLA) needed to tell its story in a visually-appealing manner consistent with its identity as a new-age dispenser of old-school information resources.

The Creative Solution

The Onyx Group designed CCLA’s annual reports, charting the organization’s progress with visual elements which reinforce CCLA’s reputation for precision, consistency, and excellence.

Work Completed

• 2008 Annual Report
• 2009 Annual Report

For its annual conference, the Florida Coalition Against Domestic Violence (FCADV) needed some fresh print materials built around two familiar themes: “Embracing Diversity” and “The Ripple Effect.”

The Creative Solution

The Onyx Group developed two brochures which worked in tandem, using similar design elements – clean fonts and visually-arresting images of color pencils, pencil shavings, and water droplets.  The result wasn’t just a set of pretty products, but a panoply of metaphorical images which conveyed a sense of hope and shared purpose.

Work Completed

• 2009 Annual Conference Brochure
• 2009 Rural Conference Brochure
• 2008 Annual Conference Brochure
• 2008 Rural Conference Brochure