Author Archives: Rachelle

How to Copy & Paste in CS5

Our office recently transitioned over to Adobe CS5 and we’re adjusting to the new version. To keep our work flow up we needed a way to copy and paste from Word into InDesign without losing the formatting.  Check out this video to see how we solved the problem!

The Sweeter Side

Design is about optimism.

Designers are always looking for ways to improve how we live. From large-scale engineering feats such as new high-rise building techniques to the smallest microchip – good design has improved our quality of life remarkably.

Design is about learning from the past and looking forward. The Gulf Oil Spill has touched the hearts of everyone I know – but especially my friends and family who live in North Florida and across the Southeast. Fisherman, sailors, outdoorsmen, birdwatchers and even crunchy granola kayakers share the same sorrow. This is our common ground. It is also a chance to look forward in a positive way.

The oil spill is yet another reminder that good design is needed. It is another reminder that America’s roots as a world leader began with innovative minds that have spearheaded new technologies for centuries. We can still be that leader. It is another reminder that we, as Americans, need to look forward and design a better way of life – not just for future generations – but for ourselves. We are designers and we can design a diverse portfolio of new and old energy technologies that will bring us to a sustainable energy age.

I am optimistic that we can achieve this. And the Gulf Oil Spill is a reminder to us that we should not compromise on good design.

At Onyx Group we are hosting a fundraiser to benefit Apalachicola Riverkeeper (www.apalachicolariverkeeper.org), a non-profit organization with a mission of finding solutions to preserve and protect our local waters. The event is called “The Sweeter Side” – because we believe that good design results in positive change. We, as individuals, a community and a nation have a lot of work ahead of us – but we will get there because deep down, we are all designers.

Event Details:

http://onyxcreates.com/the-sweeter-side

Big Changes for Small Businesses

Small-business owners have been operating in survival mode for at least a year – most of us have been there a little longer.  This means that all employees have been busier than ever.  It’s easy to miss important changes that affect us little folks when everyone is busy trying to manage their ever growing workload.  Here are some up and coming changes that might affect you:

  • IRS Increasing Staff for Small-Business Owners.  Let’s start with the disappointing news.  For the past 5 years, the IRS has been decreasing time spent on auditing the big boys (corporations with assets greater than $250M) and increasing their time auditing the little guys (businesses with less than $10M in assets).  So be sure that you are dotting your i’s and crossing your t’s and are working with a tax professional that you trust.  For more details please see this article from Forbes.
  • IRS Cracking Down On Internships.  Do you have unpaid interns?  If so, you might want to double check to make sure that you comply with the six federal criteria.  This is a hot new priority of the IRS, and remember, they are investing more in auditing small-businesses so be sure that you are in compliance.  Here is the full length article from The New York Times.
  • No Credit Card Reform for Small Businesses.  Since we started off on the wrong foot, let’s keep going.  I promise, there is good news to come.   Even though, on February 22, consumers got some relief from credit card companies, such as no longer being able to raise rates on existing balances, small business cards were exempt from this.  The Credit Card Accountability, Responsibility + Disclosure (CARD) Act did little to help the fast emerging market of business credit cards.  So be sure to spend wisely and use your credit cards sparingly.  For more information visit this article we found in BusinessWeek.
  • A New Tax Credit for Health Insurance Premiums.  We wouldn’t touch the debate on the health care reform with a 10 foot pole.  But it’s here, so let’s focus on how it might have an immediate effect on your business.  There is a new tax credit for 2010 to help offset insurance premiums.  Keep your eye out for a mailer from the IRS that defines the terms, and remember the first note above and be sure to follow the guidelines!  If you have fewer than 10 employees with an average salary of $25,000 you may qualify for a credit of $24,500.  The tax credit works on a sliding scale and we are keeping a lookout for more details.  Here is a more thorough article about this from CNN.

Now, I know everyone remembers the difference between a credit and a deduction from Accounting 101, right?  Well, if not a deduction counts against your adjusted gross income and thus reduces your taxable income.  But a tax credit is a dollar for dollar reduction in the taxes you owe.

  • Tax Benefits for Companies who Hire and Retain Unemployed Workers.  If you hire unemployed workers after February 13, 2010 and before January 1, 2011 and retain them for at least one year you can qualify for a tax credit of at least $1,000.  You will also receive a 6.2% payroll tax incentive which will basically offset the employer’s share of social-security wages.  Please visit the IRS’s website for more details.

These are just a few of the changes for small-businesses that have caught our eye over the past couple of months.  Be sure to keep your eyes and ears open for more changes that could affect you!

Welcome to the Attention Age, Now What? (Part 2)

Welcome back!  Last week we covered steps one and two in the strategic planning process.  If you missed it check it out here.

3.  Know your market.  By segmenting the market and learning the demographics, locations, values, lifestyles and behaviors of your clients, you can assess the revenue potential within these markets. This will help you develop a plan to reach your most profitable and viable customers.

4.  Know the central players. Understanding the competition can help when planning is necessary for success of a new venture. You need to research what competitors are doing right and determine where there is room for improvement.

5.  Be prepared to adapt.  In other words, embrace social media.  No, you can’t hide from it.  It is not a fad.  It is here to stay.  Learn the platforms, determine your goals and use the vast array of analytics software to analyze what is attracting your customers and clients.

At the end of the strategic planning process you walk away with a deeper understanding of the market and your brand’s position. A successful strategic plan works as a road map to success by helping you to create achievable goals and focus on the core values of your business while conveying a consistent message to your customers.

When you’re starting a new enterprise, it pays to be strategic.   We can help you develop a dynamic strategic plan to guide you in launching your business. Contact us at info@onyxcreates.com for details on our launch services.

Welcome to the Attention Age, Now What? (Part 1)

Have a great business plan, but need assistance bringing this dream into reality? That’s where we come in. We can help make the process of launching a new enterprise strategic and creative.

Times have changed — and so has how people get their information.  The Age of Information is over.  After 20 years, enter: The Attention Age.

We are bombarded by information. Data is filtered to us based on our recent Google searches, iTunes purchase history, Facebook profile and any other footprint we make in cyber world.  What has happened as a result of this information overload?  People are starting to selectively filter our information via RSS feeds, twitter updates of selected individuals and companies and constantly updating Google Reader to make sure that the information that we are getting is the information that we want.

So how does this affect the launch of your business? You need to develop a branding strategy that cuts through the noise.

The first major step is creating a dynamic and achievable strategic plan. You need to know where you’re going before you start moving forward. This helps to ensure you stay true to your brand identity and assists in setting achievable goals.  Follow us in this two part blog as we take a deeper look into the strategic planning process and its key components.

1.   Know who you are.  Test assumptions, ask difficult questions and determine your guiding principles. By knowing what your business represents and what you’re not willing to compromise, you can ensure that you maintain these principles in every aspect of your business. The goal is to walk away with a vision that you can incorporate into daily operations of your business.

2.  Know your strengths and problems.  Analysis of internal factors, strengths and problems, as well as external factors, threats and opportunities, is key to creating a successful brand. By conducting a thorough SWOP analysis we gain a greater understanding of the political and economic climate and identify the current industry trends.

Join us next week to learn more about the second part of the strategic planning process. Contact us at info@onyxcreates.com for details on our launch services.

http://onyxcreates.com/2010/02/sweeps-commercial-cleaning/